4 points that brands should consider when using Media Programmatic in 2016
Comscore and Our Continued MRC Accreditation Momentum
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For pub...
From the Dealership to the Livingroom: Reach Your Auto Intenders
Horror At The Box Office
Road to a Complete Measurement of the Peruvian Market
During the Comscore Day 2016 event in Peru, different industry leaders gathered to discuss how to move towards complete digital measurement. The industry must adapt to the digital advertising market t...
2016 Uruguay Digital Future in Focus
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
The Value of Verified Impressions
Where is Your Programmatic Spend Going?
Comscore Reports February 2016 U.S. Smartphone Subscriber Market Share
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
U.S. Summer Travel Trends
Traditional News Publishers Take Non-Traditional Path to Digital Growth
Mobile video is driving force in this election
2016 U.S. Cross-Platform Future in Focus
4 things brands should consider when going Programmatic this year
“Mobile is Eating Bricks and Mortar”