Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities...
How To Get Brand Advertisers To Spend More On The Web
There's Something Happening Here... And What It Is Is Becoming Clearer
I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time,...
Creative Advertising Insights from Comscore Ad Metrix
As Print Newspapers Decline, How Does Digital Fill the Void?
A Generation Ahead
I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined Comscore in 2007,...
Cross-Screen Synergy: Show me the (TV) money
Comscore Wins MEFFY's Mobile Business Intelligence Award
A Deeper Look at Bing's Performance in June
Wired: Connecting to the Mobile Marketing Revolution
The Importance of Getting Beyond Big in Online Video
A Day in Boston at the Internet Retailer Conference
Start Digging! Search Data is a Hidden Goldmine for Online Publishers
The Physics of Online Advertising
Thoughts on the MMX 360 Announcement at the Conversational Media S...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Introducing MMX 360: The Next Generation of Audience Measurement
Wireless Consumer Segmentation Analysis