Mais insights

China: Understanding Online Video Consumption at the Programme Level

Comscore recently launched Extended Video in China. This new offering delivers programme-level insights into online video consumption, providing granular data on content viewed, audience composition a...

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?