Mais insights

Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent g...

How African American and Caucasian Millennials Are Affected by Targeted Adv...

Comscore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effec...