Mais insights

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by...

Comscore and UKOM Continue their Partnership for Online Audience Measuremen...

Earlier today UKOM’s reappointment of Comscore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to c...