Mais insights

Beyond the Headlines: Unpacking Common Narratives in Media and Advertising

The media industry is experiencing significant changes in the way advertisers and content owners interact with audiences, giving way to several profound headlines and pressing questions: Do stereotype...

Quick insights on the digital travel landscape in APAC

Comscore recently launched a series of reports on the digital travel landscape in APAC. Although largely shaped by the Chinese and Indian consumer to a large extent, there are differences in the adopt...