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The Danger of Trusting Advertising Truisms

This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions...

Evolving YouTube Measurement with Google Ads Data Hub

As part of our commitment to innovation in measurement, Comscore has been partnering with Google over the past year to help build the next generation of YouTube measurement. Google’s Ads Data Hub allo...