Mais insights

Social in Media Publishing: The Dodo

The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in orderto increase reach, engagement and referrals.

The Future of Advanced TV

Attribution is critical to help buy-side advertisers get better results from ad measurement. Chris Wilson, Comscore Chief Commercial Officer, spoke with Beet.TV about the future of advanced TV.