- 6 outubro - 9 outubro, 2025

Advertising Week New York 2025

The Penn District
New York City , NY , United States

Connect with Comscore as changemakers across marketing, media, tech and culture come together for at Advertising Week New York.

Join us for the Comscore panel session on Tuesday Oct 7 2025, at 0940am ET on the Advances in AdTech track. Details coming soon!

Or meet with our team at #AWNY2025 via the link below.

CONNECT AT AWNY

For more details about this event visit https://advertisingweek.com/event/awnewyork-2025/

Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement

8 outubro : 15:00 - 15:30 ET

Speakers

  • Dana Sergenian, VP, Brand Sales, MRI Simmons
  • Tara Gotch, EVP, Comscore
  • Jay Prasad, CEO, Relo Metrics
  • Kym Frank, SVP, Research, Fox Advertising
  • Jason Wiese, EVP, Strategic Insights & Measurement VAB

Stage: Innovation Stage, Marketing and Measurement Track

Sports remain one of the last bastions of truly engaged, appointment-based viewing—and with that comes unmatched opportunities for brands. But in today’s data-driven landscape, success means more than just visibility. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms fuels full-funnel results. Learn how brands are translating fan passion into outcomes like brand consideration, purchase intent, and long-term loyalty. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.

Adicionar ao calendário 8-10-2025 15:00:00 8-10-2025 15:30:00 America/New_York Advertising Week New York 2025 - Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement

Speakers

  • Dana Sergenian, VP, Brand Sales, MRI Simmons
  • Tara Gotch, EVP, Comscore
  • Jay Prasad, CEO, Relo Metrics
  • Kym Frank, SVP, Research, Fox Advertising
  • Jason Wiese, EVP, Strategic Insights & Measurement VAB

Stage: Innovation Stage, Marketing and Measurement Track

Sports remain one of the last bastions of truly engaged, appointment-based viewing—and with that comes unmatched opportunities for brands. But in today’s data-driven landscape, success means more than just visibility. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms fuels full-funnel results. Learn how brands are translating fan passion into outcomes like brand consideration, purchase intent, and long-term loyalty. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.

The Penn District, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY

The AI Advantage: Where Innovation and Privacy Win Together

7 outubro : 9:40 - 10:10

Panelists

  • Shelby Coon, The Trade Desk
  • Jennifer Laing, SVP Operations, Russell Westbrook Digital

Moderator

  • Rachel Gantz, Managing Director, Proximic by Comscore

Stage: Tech Stage, Advances in AdTech track

Brands don’t have to choose between innovation and privacy — AI is making both possible. Hear from The Trade Desk, Russell Westbrook Digital, and Comscore on what the future of privacy-first, high-impact adtech looks like.”

Adicionar ao calendário 7-10-2025 9:40:00 7-09-2025 10:10:00 America/New_York Advertising Week New York 2025 - The AI Advantage: Where Innovation and Privacy Win Together The AI Advantage: Where Innovation and Privacy Win Together

Panelists

  • Shelby Coon, The Trade Desk
  • Jennifer Laing, SVP Operations, Russell Westbrook Digital

Moderator

  • Rachel Gantz, Managing Director, Proximic by Comscore

Stage: Tech Stage, Advances in AdTech track

Brands don’t have to choose between innovation and privacy — AI is making both possible. Hear from The Trade Desk, Russell Westbrook Digital, and Comscore on what the future of privacy-first, high-impact adtech looks like.”

The Penn District, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY