In the UK, the gender split for the online video landscape in terms of actual size is evenly split (18.1 million males vs 17.1 million females) but a look at the engagement presents a different picture. An average male watches 372.2 videos compared to an average females’ 198.1 videos in July 2012. An average male spent 40.6 hours watching online videos, double the 19.0 hours a female spent watching online videos in the UK.