Mais insights

MDA and Comscore Release Rankings of Top Web Entities in Malaysia for Augus...

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and Comscore, Inc. (NASDAQ: SCOR), a global...

Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.