Mais insights

The Verified Impression – Another “Tech Tax” or the Most Important Aspect o...

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, Comscore, Inc., shared the importance of transparency of supply, and why Comscore’s Industry Trust Initiative offers th...

Invalid Traffic: Why it Matters and Why You Should Care

Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectivene...