The standard for cookie-free audience targeting at scale

Introducing Comscore Predictive Audiences

Join Comscore – together with our launch partners IHS Markit, PlaceIQ and TransUnion – to learn how this new solution sets the standard for cookie-free audience targeting at scale. 

Watch the recording    

Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns. 

Learn more

Unique Panel Assets

Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Unique Panel Assets - Predictive Audiences

Intelligent Categorization

Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Intelligent Categorization - Predictive Audiences

Scale & Depth

The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Scale & Depth - Predictive Audiences

Available Segments


TV Viewership

  • TV Network
  • TV/Movie Genres
  • TV Dayparts/Frequency


  • Streaming Behaviors
  • Watchers by Streaming Service
  • Gaming Habits


  • Sports Fans
  • Olympic Enthusiasts
  • Political
  • Cord Cutters, Young Moms, Life Stage

...and more


IHS Markit

  • Polk Automotive In-Market and Owner Segments


  • Location-based Segments


  • Non-FCRA Financial Segments

How it works

Seed set

Seed Set
Consumer behaviors from industry-leading providers


Comscore’s best-in-class digital, mobile, TV & wifi panels

2nd largest contextual crawler

2nd largest
Contextual crawler


Patent-pending predictive audiences

Conheça Os Especialistas

Rachel Gantz
Rachel Gantz
Gerente Geral de Soluções de Ativação

Rachel Gantz atua como Diretora de Soluções de Ativação. Nesta função, ela supervisiona a estratégia de produtos e go-to-market e a execução operacional dos negócios de Ativação da Comscore - alimentando o ecossistema de publicidade programática com os melhores dados de qualidade em escala.

Conecte no LinkedIn

Angela Rodriguez
Angela Rodriguez
Vice-Presidente de Ativação

Angela Rodrigues atua como Vice-Presidente de Ativação. Nessa função, ela ajuda os clientes a navegar no ecossistema de publicidade programática e a responder a perguntas críticas de negócios, aproveitando os insightas dos ativos de dados multiplataforma da Comscore.

Conecte no LinkedIn