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Blog dic. 16, 2014 | Share

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the major challenges and consequences of domain laundering, how domain laundering can be identified,... Leer más

Blog dic. 4, 2014 | Share

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing digital media. Fortunately the digital advertising industry has shown itself to be adaptable and... Leer más

Blog nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... Leer más

Blog nov. 19, 2014 | Share

As Ad Viewability Gains Importance across the Globe, ABC UK Gives comScore Stamp of Approval on Viewability Measurement

ABC Certification comScore

In the United Kingdom today, the Audit Bureau of Circulations (ABC) issued its first report and certification with respect to online ad viewability. We’re delighted to announce that the comScore validated Campaign Essentials™ (vCE®) Validation suite was included in this report, and that we have received the ABC’s certification. The findings of... Leer más

Comunicado de prensa nov. 19, 2014 | Share

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate provides transparency on the capability of comScore’s viewability measurement product, helping advertisers and agencies make a like-for-like comparison during... Leer más

Caso de estudio dic. 1, 2014 | Share

validated Campaign Essentials: A ConAgra Foods Case Study

A ConAgra Foods Case Study

ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. Leer más

Comunicado de prensa nov. 11, 2014 | Share

comScore Announces vCE Integration Partnership with Adform to Deliver Streamlined Campaign Delivery and Validation to Programmatic Media Buyers

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced a partnership with Adform, the world's only programmatic brand-led media platform, which allows marketers to streamline setup and measure digital campaign delivery by leveraging validated Campaign Essentials™ (vCE®) as an integrated part of Adform’s ad... Leer más

Comunicado de prensa nov. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Leer más

Blog nov. 3, 2014 | Share

Progressing Toward a Human GRP in Digital

Josh Chasin

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach and frequency-based metrics were relics of old media and had little use in the world of impressions... Leer más

Comunicado de prensa nov. 3, 2014 | Share

MRC Grants Continued Accreditation to comScores vCE® Validation Service

comScore (NASDAQ: SCOR) today announced that its validated Campaign Essentials™ (vCE®) Validation suite was granted continued accreditation by the Media Rating Council (MRC). Leer más