comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
More and more clients are now beginning to ask questions about impression viewability measurement, hear how comScore has amassed a significant amount of data to help understand why viewability and in-target delivery are important. Ad dress some of the question marks swirling in the minds of advertisers, agencies and publishers. さらに表示するBy: Kerry J Brown タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability
In this webinar, Kerry J Brown presents key insights from the 2013 SEA Digital Future in Focus report, highlighting how the prevailing trends in web usage, online video, search, social media and e-commerce are defining the current marketplace and what these trends mean for the year ahead. さらに表示するBy: Kerry J Brown タグ: e-Commerce, Internet Use, 検索, Social, , ビデオ
Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. さらに表示するBy: Kerry J Brown タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social