プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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プレゼンテーション 10月. 31, 2013 | Share Viewability & In-Target Benchmarks

Viewability & In-Target Benchmarks

More and more clients are now beginning to ask questions about impression viewability measurement, hear how comScore has amassed a significant amount of data to help understand why viewability and in-target delivery are important. Ad dress some of the question marks swirling in the minds of advertisers, agencies and publishers. さらに表示する

By: Kerry J Brown タグ: Ad Impressions, Ad Validation, Advertising, Demographics, Viewability

プレゼンテーション 8月. 13, 2013 | Share 2013 Southeast Asia Digital Future in Focus Webinar

2013 Southeast Asia Digital Future in Focus Webinar

In this webinar, Kerry J Brown presents key insights from the 2013 SEA Digital Future in Focus report, highlighting how the prevailing trends in web usage, online video, search, social media and e-commerce are defining the current marketplace and what these trends mean for the year ahead. さらに表示する

By: Kerry J Brown タグ: e-Commerce, Internet Use, 検索, Social, , ビデオ

プレゼンテーション 3月. 13, 2013 | Share Digital Marketing Summit

NBC Digital Marketing Summit 2013

Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. さらに表示する

By: Kerry J Brown タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

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