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プレスリリース 7月. 23, 2014 | Share

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. さらに表示する

ブログ 7月. 16, 2014 | Share

Participation of the Latin American Teams in the Digital Field

Participation of the Latin American Teams in the Digital Field

We recently reviewed comScore Media Metrix online sports visitation data for some Latin American countries to understand which countries’ fans were following the 2014 FIFA World Cup the most closely online. さらに表示する

プレスリリース 2月. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. さらに表示する

Data Gem 9月. 27, 2011 | Share

Orkut Leads Social Networking Market in Brazil But Facebook Growing Fast

Orkut Leads Social Networking Market in Brazil

Brazil is home to one of the most unique social networking environments in the world – and one of the few market where Facebook.com does not lead the Social Networking category. This leading position has been held by Orkut which saw 35.7 million visitors in June 2011, an increase of 20% from last year. さらに表示する

Data Gem 9月. 22, 2011 | Share

Social Networking Visitation and Engagement by Region

social networking visitation and engagement by region

An analysis of social networking visitation and engagement by region revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5% of worldwide visitors to the category. Europe followed with 30.1% of social networkers, while North America accounted for 18.1%. Latin America represented 10.2% of all social... さらに表示する

Data Gem 9月. 21, 2011 | Share

Top Social Networking Sites in Latin America

Top Social Networking Sites in Latin America

Facebook.com is a strong leader in the Latin American social networking market reaching more than 91 million visitors in June, up 52 percent in the past year. The Facebook.com audience was nearly three times the size of the next largest site, Windows Live Profile, which reached 35.6 million visitors in the region. Orkut held the #3 spot with 34.4 million... さらに表示する

Data Gem 9月. 20, 2011 | Share

Latin American Social Networking Audience Grows 16 Percent in Past Year

Latam Social Networking Visitors

In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96% of the entire online population in the region. Social networking is not only big in Latin America, it is growing -- with the audience climbing 16% from the previous year. さらに表示する