プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ブログ 8月. 22, 2013 | Share

2013 Digital Future in Focus Series

In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... さらに表示する

By: Carmela Aquino タグ: e-Commerce, Mobile, 検索, Shopping, Smartphone, Social

ブログ 4月. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... さらに表示する

By: Carmela Aquino タグ: Advertising, AOL, Microsoft, Multi-Platform, ビデオ, TV, Yahoo, YouTube

プレスリリース 2月. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... さらに表示する

By: Carmela Aquino タグ: Android, Apple, BlackBerry, iOS, iPad, iPhone, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, , WiFi

ホワイトペーパー 2月. 22, 2013 | Share

2013 Mobile Future in Focus

2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... さらに表示する

By: Andrew Lipsman, Carmela Aquino タグ: Android, Apple, Apps, Google, iOS, iPad, iPhone, Nokia, RIM, Samsung, Smartphone, Tablets

ブログ 2月. 19, 2013 | Share 2013 U.S. Digital Future in Focus

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... さらに表示する

By: Carmela Aquino タグ: Advertising, Demographics, e-Commerce, Multi-Platform, ビデオ, Rankings, Retail, 検索, Shopping, Smartphone, Social, Tablets,

ホワイトペーパー 2月. 14, 2013 | Share

2013 U.S. Digital Future in Focus

2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives... さらに表示する

By: Andrew Lipsman, Carmela Aquino, Stephanie Adamo タグ: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, ビデオ, Retail, 検索, Social, Tablets

プレスリリース 2月. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... さらに表示する

By: Carmela Aquino タグ: e-Commerce, Finance, Internet Use, Marketing Research

プレスリリース 12月. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... さらに表示する

By: Carmela Aquino タグ: Health, Mobile, Pharma

プレゼンテーション 11月. 7, 2012 | Share

Beyond the Like

As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend their reach. This presentation highlights the research that comScore has produced on measuring social media marketing effectiveness, leveraging comScore’s... さらに表示する

By: Carmela Aquino タグ: Engagement, Facebook, Social

プレスリリース 10月. 17, 2012 | Share

Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR) today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms... さらに表示する

By: Carmela Aquino タグ: Newspapers, Tablets

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