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プレゼンテーション 8月. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. さらに表示する

ブログ 8月. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... さらに表示する

ブログ 8月. 24, 2016 | Share

デジタル広告界の選手と審判

スポーツの世界では大会を円滑かつ公正に運営するため、選手と審判の役割をはっきり定めることが大切です。中立的な第三者がいることで、双方の対戦者が平等に扱われ、ルール適用の一貫性が保証されるため、試合結果を信頼できます。デジタル広告の世界にも、同じ原理をあてはめることができます さらに表示する

プレゼンテーション 8月. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. さらに表示する

ブログ 8月. 22, 2016 | Share

モバイル広告におけるアドフラウド――次なる戦いの舞台

「悪が栄えるために必要なのは、善人が何もしないことである」という有名な格言は、高度なデジタル広告詐欺(アドフラウド)が世界中のマーケティング費を脅かすはるか以前に考えられた表現ですが、この理念が今ほど大きな意味をもった時代はありません。詐欺に対抗するには、デジタル業界の全員が知識を身に付け、主体的に取り組むことが求められます。 さらに表示する

Data Gem 8月. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. さらに表示する

Data Gem 8月. 18, 2016 | Share

Olympics: Instagram takes gold medal for engagement in Rio 2016

Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... さらに表示する

Data Gem 8月. 17, 2016 | Share

Indonesia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. This Data Gem uncovers the key findings for the Indonesia market. さらに表示する

プレゼンテーション 8月. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. さらに表示する