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ブログ 2月. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. さらに表示する

プレスリリース 2月. 5, 2016 | Share

Mobile Matters More for High-Tech Online Shoppers, UPS Study Shows

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows. さらに表示する

ビデオ 2月. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. 表示

マーケット・ランキング 2月. 4, 2016 | Share

comScore Reports December 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.3 percent platform market share. Facebook... さらに表示する

Data Gem 2月. 4, 2016 | Share

Rising Importance of Mobile for Clothing Retailers

Mobile has become increasingly important component of UK consumers’ shopping habits

Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobile devices to help with Christmas shopping in 2015. さらに表示する

ビデオ 2月. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. 表示

プレゼンテーション 2月. 2, 2016 | Share

The Value of Trust in Programmatic

Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified impressions, cannot be understated in their impact of ROI of the campaign. さらに表示する

プレスリリース 2月. 2, 2016 | Share

Malaysian Digital Association Reappoints comScore as the Official Internet Audience Measurement

comScore (NASDAQ: SCOR) and the Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, today announced that comScore has been reappointed as the official Internet audience measurement currency for Malaysia. さらに表示する

プレスリリース 2月. 1, 2016 | Share

comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. さらに表示する

ブログ 2月. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... さらに表示する