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ブログ 10月. 21, 2014 | Share

How to Avoid the Creep Factor with IoT Technology?

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies. But one of the most spirited debates came during the Internet... さらに表示する

プレゼンテーション 10月. 20, 2014 | Share

2014 Argentina Digital Future in Focus

2014 Argentina Digital Future in Focus

The “2014 Digital Future in Focus Argentina” analyzes online audience trends by category and demography. It also provides a preview of the innovations to take place in Argentina in 2015. さらに表示する

プレスリリース 10月. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. さらに表示する

ブログ 10月. 17, 2014 | Share

Data snacks on the FIFA World Cup 2014

Data snacks on the FIFA World Cup 2014

Learn interesting data snacks about how the FIFA World Cup 2014 performed on the digital field. さらに表示する

ケーススタディ 10月. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. さらに表示する

プレゼンテーション 10月. 17, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation highlights key learnings comScore has uncovered in the past 10 years. さらに表示する

プレゼンテーション 10月. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. さらに表示する

プレゼンテーション 10月. 15, 2014 | Share

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

Cross Channel Measurement

In order for to thrive in a world of connected devices, we have to track and measure how people are moving between them. さらに表示する

Market Ranking 10月. 14, 2014 | Share

comScore Releases September 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 67.3 percent of search queries conducted. さらに表示する

プレスリリース 10月. 14, 2014 | Share

comScore’s U.S. Total Video Report Available for Download

comScore’s U.S. Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources... さらに表示する