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プレスリリース 7月. 23, 2014 | Share

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. さらに表示する

プレスリリース 7月. 22, 2014 | Share

comScore to Report Second Quarter 2014 Financial Results on August 5

comScore, Inc. (NASDAQ: SCOR) today announced it will report its second quarter 2014 financial results before U.S. financial markets open on Tuesday, August 5, 2014. さらに表示する

Market Ranking 7月. 21, 2014 | Share

comScore Releases June 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 67.6 percent of search queries conducted. さらに表示する

Market Ranking 7月. 21, 2014 | Share

comScore Releases June 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... さらに表示する

Market Ranking 7月. 21, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for June 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... さらに表示する

ブログ 7月. 16, 2014 | Share

Participation of the Latin American Teams in the Digital Field

Participation of the Latin American Teams in the Digital Field

We recently reviewed comScore Media Metrix online sports visitation data for some Latin American countries to understand which countries’ fans were following the 2014 FIFA World Cup the most closely online. さらに表示する

プレスリリース 7月. 16, 2014 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. さらに表示する

ブログ 7月. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. さらに表示する

プレスリリース 7月. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. さらに表示する

ホワイトペーパー 7月. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... さらに表示する