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Apresentação Out. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Leia mais

Apresentação Dez. 13, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Leia mais

Apresentação Set. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Leia mais

Apresentação Nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Leia mais

Video Set. 6, 2012 | Share

The Future of Social Media

Andrew Lipsman shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View

Data Gem Jul. 19, 2011 | Share

LinkedIn Assumes #2 Spot among U.S. Social Networking Sites

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In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart, it saw a healthy 14 percent increase versus June 2010. Twitter is not backing down from the race either, up 31 percent year over year, while Tumblr showed... Leia mais

Blog Jun. 15, 2011 | Share

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes. Leia mais

Blog Abr. 29, 2011 | Share

#RoyalWedding: The Role of Social Media in William and Kate’s Big Day

Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet era, with the last wedding of this magnitude between Prince Charles and Diana captivating the... Leia mais

Data Gem Mar. 2, 2011 | Share

Facebook and Twitter –Most European Users Between 15-24 Years Old

Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to Facebook and Twitter mirrors that of social networking site users in general, LinkedIn has an older... Leia mais

Data Gem Fev. 9, 2011 | Share

U.S. Demographic Profiles at Facebook and Twitter

U.S. Demographic Profiles at Facebook and Twitter

The comScore 2010 U.S. Digital Year in Review is now available for download. Facebook saw its share of visitors between the ages of 35-54 decline 3.6 percentage points to 35.4 percent, while the share of visitors under 18 (up 1.2 points to 11.1 percent) and age 55 and older (up 1.9 points to 13.2 percent) made the biggest gains. Twitter.com, meanwhile,... Leia mais