Audit Programme Will Deliver Key Metrics for Display, Video and Mobile Campaigns to Further Trust and Transparency in Digital Advertising
Stockholm, Sweden, July 4, 2017 – Comscore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use Comscore validated Campaign Essentials™ (vCE®) capabilities to offer the TS Digital (Nordic) Campaign Validation Audit, an audit programme available for publishers to showcase independent validation of display, video and mobile campaigns across their properties.
As part of the audit programme,participating publishers will have the possibility to become whitelisted as a premium publisher in Sweden, managed via the TS Digital Nordic website. An example of the audit report is available here.
The bespoke campaign audit programme developed by TS will rely on vCE insights to provide publishers and their advertisers with a comprehensive view of impressions delivered across a variety of dimensions, including viewability, geography exposure and level of invalid traffic. These insights allow publishers to prove the quality and value of their inventory for display, video and mobile campaigns as well as provide consistent third-party data in order to create benchmarks to guide trading negotiations.
“Ad validation metrics such as viewability, invalid traffic and in-geography rates are critical for the industry in Sweden,” said Lars Björkman, CEO at TS. “The TS Digital (Nordic) Campaign Validation Audit uses Comscore vCE data to help publishers showcase their inventory while helping advertisers gain confidence that their campaigns are meeting delivery expectations. This new initiative will help deepen trust across our industry to support further growth in digital advertising.”
“Publishers need a comprehensive view of their delivered impressions for display, video and mobile campaigns to prove the value of their inventory and unlock additional revenue,” said Stefan Svanfeldt, Sales Director Northern Europe at Comscore. “Understanding the ad impressions that actually had the chance to make an impact is critical for the entire ecosystem. This new alliance highlights our commitment to bring increased transparency to digital ad trading.”
Learn more about Comscore vCE. To know more about this initiative, please contact us.
About TS and TS Digital NordicTS mission is to be an independent operator who supplies the market with objective, transparent and up-to-date data driven information on the media landscape. TS perform audits and give quality assurance on agreed figures to deliver comparability in the media choice. TS was established in 1942 and is a founder member of the International Federation of ABC (IFABC). IFABC works for greater standardisation of measuring, control and reporting methods.
TS Digital Nordic is a new business unit within TS with the purpose of offering audit and measurement services for digital media industry. More information about TS Digital Nordic is available at ts.se/digitalnordic
About ComscoreComscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
Cautionary NoteThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, Comscore’s expectations as to the financial and operational effects of the Comscore validated Campaign Essentials™ (vCE®) and Comscore's entire suite of advertising products. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s ability to project the financial impact of the partnership or Comscore’s ability to achieve its expected financial results.
For a detailed discussion of these and other risk factors, please refer to Comscore’s Annual Report on Form 10-K for the period ended December 31, 2014 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site ( http://www.sec.gov).
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