Más insights

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption sh...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-d...