Mais insights

Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Can...