Comscore will be live at the Beet.TV Villa on Tuesday June 20, 2023 for panel discussions on measurement trends, the future of currency and addressability in TV with industry leaders.
Register to join
Join us for a discussion with industry leaders on how they are navigating the multi-currency world, how investment dollars have shifted, industry tools evolved and how multi-currency is opening new opportunities and new business.
Carol Hinnant - Chief Revenue Office, ComscoreDavid Kline - EVP at Charter Communications & President of Spectrum ReachDan Callahan - SVP, Data Strategy and Sales Innovation, Fox CorporationLou Paskalis - Chief Strategy Officer, Ad Fontes MediaScott Ensign - Chief Strategy Officer, Butler TillAbbey Thomas - Chief Revenue Officer, Open AP
Moderated by Jon Watts - Managing Director, Coalition for Innovative Media Measurement.
Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise? This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.
Rachel Gantz - Managing Director, Proximic by ComscoreLeo O’Connor - SVP Advertising, ParamountKacinda Belk - Senior Director of Product Management / Ads and Monetization, Yahoo!Ryan McConville - EVP, Ad Platforms & Operations, NBCUniversal Media, LLCJennifer Parniani - SVP Global Strategy & Activation, Amazon · Matterkind