The digital world achieved enormous progress in 2014 as well as different transformations in the way that Mexicans interact with technology and consume media. Perhaps more than at any other momentin history, the changes were not merely incremental but rather seem to represent key turning points in the evolution of various markets and behaviors. In this annual report, we saw a migration to mobile devices, cover the prevailing trends in the use the web and the evolution of digital advertising. We show the current state of online advertising in Mexico and how Comscore is helping to drive the industry.
Here are some of the digital highlights of 2014 and what this means for 2015:
In this report, we analyze various categories of digital media to show how the landscape has evolved, what and who is leading the way, and what this represents for the development of the industry.
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