Amplie seu entendimento sobre a indústria de viagens

As soluções de mensuração da Comscore ajudam você a aumentar a eficiência e eficácia das campanhas e a desvendar insights granulares sobre os consumidores de viagens - quem eles são, como consomem mídia e qual foi a jornada para escolherem a sua marca.

Nossos dados permitem que as marcas de viagens planejem, viabilizem e avaliem melhor a publicidade entre plataformas para aumentar o engajamento e o retorno sobre investimento.

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Produtos a considerar

Path-to-Purchase Research

Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across the travel industry and leading up to conversion for bookings.

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Brand Effectiveness Measurement

Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across the travel industry.

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Custom Solutions

Travel Data Mart

Travel Data Mart

This solution offers a Qlik-based user interface to provide a variety of metrics across online travel consumption, such as unique shoppers / shopping sessions, unique purchasers / purchase, sessions, conversion, cross-shop, referrals, maximum potential conversion and capture rate, along with available travel categories including hotel, flight and car rental.

State of Travel Whitepaper

State of Travel Whitepaper

The State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience. It draws from actual consumer behavior data to provide insights into online research, visitation, and booking trends with the intention of helping travel brands find opportunities within the evolving travel landscape.