The State of Social Media
Comscore helps you uncover granular insights into to target travel consumers—who they are, how they consume media and what their journey was to choose your brand. Our data enables travel brands to better plan, transact and evaluate advertising across platforms to increase engagement and their return on investment.
This solution offers a Qlik-based user interface to provide a variety of metrics across online travel consumption, such as unique shoppers / shopping sessions, unique purchasers / purchase, sessions, conversion, cross-shop, referrals, maximum potential conversion and capture rate, along with available travel categories including hotel, flight and car rental.
The State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience. It draws from actual consumer behavior data to provide insights into online research, visitation, and booking trends with the intention of helping travel brands find opportunities within the evolving travel landscape.