Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Leer másPor: Eli Goodman Etiquetas: Búsqueda, Sports
As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Leer másPor: Carmela Aquino Etiquetas: Búsqueda, Sports
Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event
The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... Leer másPor: Sarah Radwanick Etiquetas: Mobile, Smartphone, Sports, Tablets
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Leer másPor: Andrea Vollman Etiquetas: Advertising, Sports
Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Leer másPor: Jen Venson Etiquetas: Advertising, Sports
With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... Leer másPor: Mike Shaw Etiquetas: Sports
Sports sites in Australia saw an influx of visitors in March driven by events including the Cricket World Cup and the beginning of the Premiership season. ESPN led as the most-visited sports site reaching more than 1 million unique visitors, up 20% from the previous month. ninemsn Sports followed with 974,000 visitors (up 38%) and Yahoo! Sports with... Leer másPor: Amarpal Singh Etiquetas: Media & Entertainment, Sports
Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in traffic as the final matches brought the tournament to a close. In India, the March 30 semifinals... Leer másPor: Carmela Aquino Etiquetas: Sports
In the days leading up to the final matches in the Cricket World Cup, the volume of web traffic received by the most popular cricket sites in India soared. Visitation to ESPNCricInfo.com, which peaked at 6.9 million visitors during the week of March 13, sustained the largest number of visitors to an individual site during the final week of April 3 with... Leer másPor: Amarpal Singh Etiquetas: Media & Entertainment, Sports
... Leer másPor: Amarpal Singh Etiquetas: Sports