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Blog Fev. 11, 2015 | Share

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will require substantial proof before making large-scale changes to their media strategy, which is why the ability to measure mobile advertising effectiveness is... Leia mais

Data Gem Fev. 9, 2015 | Share

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting in Better ROI

ConAgra

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers now have the tools needed to understand sources of waste, which they can use to increase the performance... Leia mais

Blog Fev. 6, 2015 | Share

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and NHT will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites is low, which means they are affirmatively delivering trustworthy inventory for advertisers. Leia mais

Press release Fev. 5, 2015 | Share

comScore’s Value of a Digital Ad Whitepaper Available for Download

Value of a Digital Ad Whitepaper

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing its full potential and how these challenges are being addressed. Recent innovations in digital ad... Leia mais

Whitepaper Fev. 5, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and... Leia mais

Blog Fev. 4, 2015 | Share

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they? Leia mais

Blog Jan. 22, 2015 | Share

Realizing the Promise of Programmatic through comScore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results while lowering costs, and sellers could better showcase their quality impressions and increase... Leia mais

Press release Jan. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Leia mais

Apresentação Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Leia mais

Blog Dez. 18, 2014 | Share

Inside A Botnet: Athena and Ad Fraud

Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Leia mais