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The world’s leading media companies, agencies and brands use Comscore to make business and marketing decisions with confidence. Hear their stories.

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案例分析

The benefits of impressions-based buying

All Media Design Group achieved faster, more accurate, and cost-effective campaigns through an impressions-based buying strategy. 阅读更多

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Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting...

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Comscore Predictive Audiences Drive Campaign Performance for Amusement Park...

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Sizing global sports audiences through contextual insights

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Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

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Measuring the Impact of Live Streams

An agency leveraged Comscore Branded Content™ powered by Hive to measure and understand the impact of JBL integrations in 6 Twitch livestreams

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Consumer Journey Research

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Pursuit Channel: winning automotive ad placements with Comscore TV measurem...

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Comscore Predictive Audiences Drive Campaign Performance for Automotive Bra...

H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.

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Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

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"The beautiful thing about Comscore is the ratings are far more consistent....

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Frameplay & Comscore offer Brand Lift in the Gaming Space

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StackAdapt Q&A: Driving Brand Lift with Connected TV

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Building a winning political media plan with Arsement Media Group

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Proving the value of Comscore measurement with WIS-TV

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How WBRE-TV used Comscore to help clients recruit

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Using Comscore insights to understand the consumer journey

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Making a Splash at Super Bowl LIII with Pepsi and bubly

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Maximizing the value of ad buys with Secret Weapon Media Agency

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Breaking through the clutter with Knorr Marketing

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Buying efficiently and effectively with InQuest Marketing

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Social in Consumer Electronics: Beats by Dre

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Verity Wilson, Digital Insights Manager at Mindshare, shares her expert opi...

Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results.
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured
Karine McMaster
VP Director of Advanced Local Media
Dentsu

Comscore and Eyeota’s Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our 3rd party job function audiences and they are outperforming both of our contextual audiences.
Erin Greenberg
Manager, Programmatic
Eightbar

The shift to Comscore and impressions is an ongoing transition to a new currency. Any change, especially in media, can be difficult at first, but the industry is clearly headed towards impressions-based buying and audience measurement—instead of ratings.
Rich Thomas
VP & General Manager
All Media

Comscore’s partnership provided us with the opportunity to measure the value of JBL’s branded integrations in the Quantum Cup Livestream. Comscore’s Branded Content™ solution enabled JBL with the necessary data and insights to confidently evaluate and inform our marketing decisions in gaming.
Michael Craig
Senior Marketing Director
Harman International

As the industry seeks to find a solution for cookie deprecation, Comscore has developed a product opportunity that we can confidently execute in the audience targeting space. The Predictive Audiences solution is helping us future-proof our clients and campaigns, thereby allowing us to deliver relevant advertising and impact - independent of cookies.
Jeremy Cobb
Vice President, Digital Platforms
H&L Partners

As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results.
Jeff Teng
VP, Business Development
Oracle

Publishers Clearing House is a leading digital entertainment and commerce destination for millions of US consumers delivering highly engaged audiences and outstanding time spent metrics. Independent measurement from partners like Comscore plays a huge role in helping advertisers understand the opportunity with this vibrant and growing audience. Comscore’s granular data helps our advertisers better optimize their campaigns across PCH’s entire portfolio of websites and apps.
Steve Bagdasarian
President, Media
Publishers Clearing House Media

Comscore is trusted by 10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 5 out of the top 5 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies

最新的

The benefits of impressions-based buying

Comscore is trusted by
10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 5 out of the top 5 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies