Reach, Frequency and Beyond. Insights from Comscore and YouTube.
When traditional means of advertising—such as newspapers and job fairs—weren’t working for blue collar job recruiters, WBRE-TV used Comscore data to introduce a new strategy for reaching target audiences, and won the business and trust of their clients.
WBRE-TV used the power of video advertising and Comscore insights to provide a solution to their clients’ recruiting challenges.
WBRE-TV first sold their clients on the power of video—the ability to make jobs come alive, gain traction and credibility and keep candidates’ attention—as a unique and promising alternative to print advertising.
WBRE-TV used Comscore data to go beyond age and gender to target the specific demographic the recruiters were looking for.
WBRE-TV used Comscore data to identify programs and telecasts that had a high reach with the recruiters’ target audiences.
New local direct business