Comscore’s Branded Content identified the optimal mix of streams that contributed to the most impactful media value, driving better ROI. As a result, the JBL campaign visual exposure resulted in $846 thousand in media value.
*Breakdown in performance below
Out of all streams, Fortnite North America Playoffs was the largest contributor of visual content, generating 46% of total Media Value.
While there is a more balanced share of audio exposure, Fortnite North America Playoffs generated the highest total of Audio Media Value™.
Headphones content generated 30% of the total Media Value and total Equivalent 30s Ad Units.