Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
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A political candidate, who had previously run a YouTube campaign with limited success, partnered with Channel Factory and Comscore to drive YouTube campaign awareness and generate support among A18 – 65 moderate and liberal voters.
Channel Factory selects 3 types of targeting to test performance:
Channel Factory first conducted an ad placement analysis to determine where the candidate’s ads had previously ran without the aid of Channel Factory targeting. It was found that 43% of their ad placements were on unsuitable content and 10% of placements ran on language outside of their language parameters, equating to around $4K in wasted media.
Campaign performance measured based on:
Channel Factory achieved impressive results and delivered 3.38M total impressions and increased total interactions by 126% to maximize delivery to the correct audience for the Political candidate.
Total Interaction, 332k pre-CF to 727k with CF and Comscore