Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar used Comscore’s privacy-forward contextual audiences to help leading technology brand, IBM, achieve the most efficient Cost-Per-Engaged-Visit (CPEV).
In addition, Comscore Predictive Audiences significantly outperformed all targeting tactics.
Are you ready to learn what Comscore Predictive Audiences can do for your ad campaigns?
46%
Lower
CPEV compared to competitive behavioral audience
23%
Lower
CPEV compared to competitive contextual segment