The State of Social Media
Eightbar’s client, IBM, seeks most effective targeting to drive video campaign performance.
Eightbar selects 3 types of targeting segments from different third-party data providers to test performance against its benchmark:
Eightbar runs a competitive evaluation testing the three targeting tactics, holding all other parameters constant.
Eightbar measures video campaign performance of each targeting tactic-based on Cost Per Engaged Visit (CPEV).
Comscore’s B2B Predictive Audiences using Eyeota’s insights outperform all targeting tactics.
Comscore's B2B Predictive Audiences using Eyeota's insights continue to outperform all targeting tactics in Q2.