Pursuit demonstrated that it delivers an incremental audience of outdoor enthusiast viewers who have a higher index of intent to buy both new and used pickups/SUVs compared to Channel B viewers. Comscore TV data also shows that the Pursuit viewers do not drop off while watching top telecasts, which signifies that an engaged audiences watches their ads.
Comscore automotive Advanced Audiences data, paired with Comscore TV viewing information won over the major agency, and Pursuit won a part of the ad buy. Additionally, Pursuit demonstrated that its channel delivers a significant level of incremental viewing households. Only 14% of Pursuit viewers also watched Channel B in July 2021.
Intent to buy
Pursuit's viewers demonstrate a higher index of intent to buy new pickups and SUVs compared to Channel B viewers.
Continuous audience engagement
Pursuit’s most watched telecasts in Q3 2021 show continuous audience engagement, which is ideal for any potential advertisers.