The State of Social Media
A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance.
Brand selects 2 types of targeting to test performance:
Brand runs the campaign across YouTube inventory to evaluate the targeting tactics, holding all other parameters constant
Campaign performance measured based on:
Leading amusement park achieved higher video completion rate using Comscore’s Predictive Audiences
VIDEO COMPILATION RATE
Brand achieved a more efficient cost per video view using Comscore’s Predictive Audiences compared to standard contextual targeting.
COST PER VIDEO VIEW