This case study highlights the power of combining Comscore’s rich data assets with the industry’s second-largest contextual crawler and Comscore’s intelligent categorization technology to draw actionable insights. After the sports events, the committee were able to make various informed decisions based on Comscore’s analysis:
Complete the circle of measurement
Since the completion of this project, Comscore has launched Comscore Total Digital, powered by Shareablee. This opens up the possibility for future projects to measure audiences, publications, engagement rates and sentiment in real-time, based on this new social measurement capability.
With Comscore Total Digital, it is possible to combine digital and social data to get the full circle of measurement. When it comes to sporting events, social media is a big part of the story, as audiences engage with sports content and news as well as continuing conversations on events amongst themselves.
As we continue through a packed calendar of sporting events, including the World Cup 2022 in Qatar, contact Comscore to ensure you are prepared to make business decisions with confidence.