The State of Social Media, India 2024
Unpacking the Role of AI in Media Measurement
Diwali Dhamaka 2024 Lights Up Social Media
Check out the social buzz during Diwali 2024 with this quick infographic and see how the festival of lights shines across social media!
Improving campaign outcomes with privacy-centric, ID-Free targeting
The Spook-tacular Impact of Halloween on Social Media
Driving campaign efficiency with privacy-centric, ID-free targeting
Butler/Till utilized Proximic’s ID-free custom Search Predictive Audience to compare campaign efficiency and performance outcomes against competitor health audiences for a major pharmaceutical brand.
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Fast Facts: ‘Bhool Bhulaiyaa 3’ Film Release Sparks Social Media Engagement...
CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising