Elements for a successful online measurement
Effect of Viewability On Lift: A Story in Four Simple Graphs
Unlocking The Power of Programmatic
Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward...
Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audienc...
Prove your data to win more business
Multi-platform Measurement in Argentina
During this presentation, Josh Chasin, Chief Research Officer of Comscore, Inc., discussed the benefits that Comscore's methodology brings to the Argentinian market, reviewed the accreditation's by di...
Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
The Next Frontier in Cross Media Measurement
Multi-platform Measurement in Mexico
Brazil Digital Trends
How Food Delivery Services Have Kept Customers Reaching For The Phone
U.S. News Consumption
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report
4 points that brands should consider when using Media Programmatic in 2016
Comscore and Our Continued MRC Accreditation Momentum
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel