Mais insights

Comscore Releases February 2016 U.S. Desktop Search Engine Rankings

Comscore, Inc. (NASDAQ: SCOR) today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64 percent...

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marke...