Mais insights

As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement

The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.

Comscore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and Comscore – two leaders in measurement innovation – have united to establis...