Mais insights

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test...

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that...

Google Sites Top Mobile Browser Property in UK

In the UK, Google Sites was not only the most visited property for classic web users but it also attracted the most mobile web users, with nearly 12.8 million people accessing Google Sites via their m...