State of Digital Commerce
Comscore combines patient behavioral data from our data partners with its massive-scale digital media, brand website and TV campaign exposure data to provide pharmaceutical advertisers with the insights needed to maximize campaign ROI.
Quantify the impact of digital, website, television and OTT media exposure on patient behavioral outcomes, allowing near real-time media optimization. Leverage our privacy-focused comprehensive methodology--linked with insights from leading patient data providers--to understand audience quality, doctor visits, and RXs filled by those exposed to the media.
Utilizing Comscore’s set-top-box data in conjunction with leading patient provider health data, this solution provides insights into the television viewing habits of those with the desired condition. This allows pharma brands and agencies to find specific shows, networks and dayparts that over-index with specific conditions.
Understand how qualification, awareness, intent and conversion are driven by exposure to pharmaceutical advertising and brand websites. This qualitative measurement provides deep insights into the actions and behaviors of the media-exposed patients, doctors and caregivers.
Comscore’s online competitive benchmarking quantifies the online brand and publisher website presence of a condition category, measures activity across the brand and competitors, and enables prioritization of website content development to maximize the brand’s digital presence. Benchmarking illustrates overlap among publishers' website visitation and highlights how competitive brands drive brand website traffic.