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Presentación feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Leer más

Blog feb. 12, 2015 | Share

comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Kantar

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research panels and relationships – together to provide world class cross-platform audience and advertising... Leer más

Video feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. Ver

Blog may. 16, 2013 | Share

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leer más

Blog abr. 25, 2013 | Share

comScore Welcomes Procter & Gamble as Newest vCE Partner

comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. We are extremely... Leer más

Video abr. 26, 2012 | Share

Serge Matta comments on the latest US Tablet data

Serge Matta, comScore President, Mobile Solutions, comments on the latest US Tablet data. Ver

Blog jun. 29, 2011 | Share

10 Things You Might Not Have Known about Digital Traffic Worldwide

To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global basis. Device Essentials utilizes comScore’s Unified Digital Measurement (UDM) methodology, which... Leer más