As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Comscore Audience Activation™ permite determinar el target integrando la demografía y los comportamientos de las diferentes pantallas para campañas digitales, móviles y...
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