- August 5, 2019

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.

Audience Targeting Solution

Comscore Audience Activation™ offers programmatic audience segments powered by massive data assets for digital, mobile, CTV and DOOH campaigns.

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