The State of Social Media
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete, actionable picture of campaign effectiveness.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...
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