Comscore is trusted by
5 of the world's 5 largest movie studios, 23 of the top 25 Local Station Groups, 10 of the 10 largest global media agencies, 9 of the 10 largest global advertising agencies, 9 of the 10 largest U.S. online properties

The world’s leading media companies, agencies and brands use Comscore to make business and marketing decisions with confidence. Hear their stories.

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Case Study

Dimensionamiento de las audiencias de deportes globales

Un importante comité de eventos deportivos a nivel global aprovechó las novedosas funcionalidades personalizadas de Comscore para combinar insights contextuales con datos de audiencias... Leer más

Case Study

Consumer Journey Research

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

"Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured"
Karine McMaster
VP Director of Advanced Local Media
Dentsu

"Comscore and Eyeota’s Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our 3rd party job function audiences and they are outperforming both of our contextual audiences."
Erin Greenberg
Manager, Programmatic
Eightbar

"Comscore’s partnership provided us with the opportunity to measure the value of JBL’s branded integrations in the Quantum Cup Livestream. Comscore’s Branded Content™ solution enabled JBL with the necessary data and insights to confidently evaluate and inform our marketing decisions in gaming."
Michael Craig
Senior Marketing Director
Harman International

"As the industry seeks to find a solution for cookie deprecation, Comscore has developed a product opportunity that we can confidently execute in the audience targeting space. The Predictive Audiences solution is helping us future-proof our clients and campaigns, thereby allowing us to deliver relevant advertising and impact - independent of cookies."
Jeremy Cobb
Vice President, Digital Platforms
H&L Partners

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."
Jeff Teng
VP, Business Development
Oracle

"Publishers Clearing House is a leading digital entertainment and commerce destination for millions of US consumers delivering highly engaged audiences and outstanding time spent metrics. Independent measurement from partners like Comscore plays a huge role in helping advertisers understand the opportunity with this vibrant and growing audience. Comscore’s granular data helps our advertisers better optimize their campaigns across PCH’s entire portfolio of websites and apps."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
Nadya Kohl
EVP Business Development & Marketing
PlaceIQ

Comscore is trusted by 5 of the world's 5 largest movie studios, 23 of the top 25 Local Station Groups, 10 of the 10 largest global media agencies, 9 of the 10 largest global advertising agencies, 9 of the 10 largest U.S. online properties

Recientes

Dimensionamiento de las audiencias de deportes globales

Comscore is trusted by
5 of the world's 5 largest movie studios, 23 of the top 25 Local Station Groups, 10 of the 10 largest global media agencies, 9 of the 10 largest global advertising agencies, 9 of the 10 largest U.S. online properties