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For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that...

The Rise of Digital Omnivores

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When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Inte...

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

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Advertising Strategies for Targeting U.S. Hispanics

The NFL & Fantasy Football: A Match Made in Search Heaven

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Spotify Makes a Splash among U.S. Early Adopters

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Let’s Talk iPhone

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Is Linkedin Becoming an Essential Resource for Job Seekers?