Reach, Frequency and Beyond. Insights from Comscore and YouTube.
We strive to promote transparency by creating, publishing, and adhering to privacy policies across our products, services, and practices. We enable individuals to request to access, correct and/or delete personal information which relates to them. We also continually strive to promote responsible use of personal information through the design of our products, ongoing monitoring and auditing, and information security safeguards.
We collect data directly from individuals who have opted to participate in our panels and surveys. We also collect data through websites and mobile apps, as well as from our customers and other partnerships.
Transparency – We seek to create trust in our processes for data collection, and our privacy policies provide clear information regarding the data we collect and how we use it.
Control - We recognize that individuals should have the ability to make informed decisions regarding how their personal information is used/processed. We provide individuals with the mechanisms to make informed choices, understanding that the collection, use and/or processing of personal information is necessary to deliver our products and services.
Security – We use technical, physical, and organizational controls as part of a multilayered approach to data security. These controls provide data protection that is regularly reviewed by internal and external auditors to ensure the company gathers and processes data in ways that are consistent with its privacy policies, industry best practices, and applicable laws and regulations. Learn more.
At Comscore, we believe in bringing trust and transparency to media, marketing, and other industries across the globe. This includes our approach to global privacy laws and standards. As domestic and international privacy and data protection laws evolve, Comscore evolves with them. For more information about specific data protection laws, please see below:
Certain privacy laws – domestic and abroad – give individuals the right to request access to, correction and/or deletion of the personal information a company has about them. This is known as Data Subject Rights ("DSR"). At Comscore, we believe individuals should have access to their information regardless of where they are located. For more information on how individuals can submit a DSR request, please visit our DSR page.
Comscore works with trusted vendors, suppliers, and third-parties who provide support to our services, products, and practices. For more information please visit Comscore’s Privacy Partners Page.
Global privacy laws may differentiate between the controller and processor of personal information. In general, Comscore is a controller of personal information collected by Comscore digital measurement and panel technologies. There are circumstances where Comscore may be a processor for digital audience measurement due to the restricted processing activities and data flow.
Comscore may also collect personal information from surveys conducted on behalf of our clients. In these instances, the clients are the controllers.
If you live in the United States or any other country outside of the European Union, European Economic Area, or the United Kingdom, the data controller is Comscore, Inc. an address of: Comscore, Inc., ATTN: Chief Privacy Officer, 11950 Democracy Dr Suite 600, Reston, VA 20190
If you live in the European Union, European Economic Area, or the United Kingdom, the data controller is Comscore B.V., with an address of: Comscore B.V., ATTN: Data Protection Officer, Herikerbergweg 280, 1101 CT Amsterdam, the Netherlands
Please submit your Privacy questions and comments by email to firstname.lastname@example.org.