Leverage Comscore solutions for all sectors across the financial services ecosystem, including banking, credit card, lending (automotive, student, personal, home), insurance, payments, and investment. Drive insights into consumer consumption behaviors across products and channels to refine acquisition strategies, identify cross-sell opportunities and inform product and marketing strategies.
Understand overall market dynamics as well as brand-level insights with reporting into competitive offerings, competitor ranking, marketing initiatives and consumer consumption. Comscore’s competitive insights and marketing intelligence solutions provide behavioral understanding of strategies in areas such as new customer acquisition, channel engagement, marketing, products and consumer demographics.
Drive more efficient and effective campaign optimization with insights into you and your competitors’ target audiences. Access the most granular record-level data from our massive TV and digital assets for input into marketing mix models, multi-touch attribution studies, first-party CRM programs and custom behavioral analyses.
Get a granular view into the product acquisition funnel by tracking online consumer application performance at each step of the funnel, competitor strategies and marketing outcome measures.
Monitor how existing customers engage with digital assets, such as digital payments and online servicing for your organization and your competitors. Analyze online user experience flows to identify best practices, customer expectations, where your brand is at parity and where you are excelling.